Archive for April 2015

On April 21, 2015

Building Authenticity on Social Media

It can take a business decades to build true authenticity. Nevertheless, this remains one of the most valued core attributes in both business and personal relationships. Due to the growing close connection between businesses and their social media façade, exhibiting authenticity across both becomes an exercise in brand building. With any luck, your brand will
On April 14, 2015

Increase Social Engagement with Images

We live in an era in which everyone has a camera. There have never been more images available to us than now, and images have rapidly solidified as one of our chief forms of communication. Images grab our eye – prima facie, they are more interesting and exciting than plain text. They are easy to
On April 7, 2015

Why You Should Focus on Social Engagement

Your level and type of social engagement is inextricably linked with your brand image. Are you a chatty brand willing to engage in extensive discourse? Or do your social channels act strictly as an information delivery mechanism? Defining the parameters of your brand’s actions in the digital sphere make it clearer what your ideal approach