Category: Social Media Tips

On April 21, 2015

Building Authenticity on Social Media

It can take a business decades to build true authenticity. Nevertheless, this remains one of the most valued core attributes in both business and personal relationships. Due to the growing close connection between businesses and their social media façade, exhibiting authenticity across both becomes an exercise in brand building. With any luck, your brand will
On April 14, 2015

Increase Social Engagement with Images

We live in an era in which everyone has a camera. There have never been more images available to us than now, and images have rapidly solidified as one of our chief forms of communication. Images grab our eye – prima facie, they are more interesting and exciting than plain text. They are easy to
On April 7, 2015

Why You Should Focus on Social Engagement

Your level and type of social engagement is inextricably linked with your brand image. Are you a chatty brand willing to engage in extensive discourse? Or do your social channels act strictly as an information delivery mechanism? Defining the parameters of your brand’s actions in the digital sphere make it clearer what your ideal approach
On March 24, 2015

Revisit, Revise & Renew = Improvement

The key to maintaining a successful social media strategy is improvement. The recipe for effective improvement involves data analysis, understanding, and action in balanced parts. Without improvement, you become stale. Your ability to reach the broadest and most relevant audience weakens. This is not an ideal situation for any social media strategy. Critical Analysis It
On March 17, 2015

Listen to Feedback from all Social Sources

It’s easy to have a loud voice on social media. What’s harder is being a good listener. Too often, we see companies completely miss the target because they’ve failed to take on board feedback from their social surrounds. Social media provides companies with the opportunity to interact directly with their clients in a neutral environment.
On March 9, 2015

Share Engaging Content with your Followers

There are multiple benefits to sharing great content with your followers. People love great content, and great content is often defined by people loving it. Becoming a sharer allows you to engage with a more diverse audience through minimal effort. However, there can be drawbacks. Sharing is often inadvertently associated with endorsement, and if you
On March 2, 2015

Maintain a Unique Brand on Social Media

Repeatedly, we see large companies stray from their core branding and become caught in a mire of confusing, inconsistent messages. Bandwaggoning is a sadly obvious symptom of this illness. Businesses jumping on trends and issues simply for the sake of exposure is never healthy in the long run. Rather than using social media as a